Virtual In-Conversation session on Changing Scenarios in Indian Film Production by GP Vijayakumar, film producer /distributor, Malayalam film industry | IFFI 2021
There was major opposition when OTT made its initial appearance citing that it will end theatrical releases and shut movie businesses. However, the traditional film industry, theatres and blockbuster movies will continue to stay despite OTT and TV channels being around. They only complement the entertainment business of cinema financially, making it more lucrative. The viewership on OTT is ever increasing at a faster pace which is pegged at 20 per cent now.
OTT enables even average and small budget films, which would otherwise end up in cans, to gain viewership across the world. At the same time, creative people of the industry want their films to be watched in theatres.
There is no dearth of quality and technological expertise in the industry in the country. A professional approach to movie making is what is necessary for success in every venture. Furthermore, funds invested in movie-making should be recoverable.
The industry needs more and more producers coming forward to make worthwhile movies based on merit and professional considerations; and producers should be cautious against funding projects seeking only fame and money. Presently, producers make movies only to get recognition and be rewarded.
OTT is here to stay. With the advent of COVID-19, OTT turned into the basic carrier of films for the producer to gain whatever revenue he could during the tough times. On the other hand, the release and promotional costs too have mounted hugely over the years. With the satellite market picking up, the cost of production increased in the 90s, while multiplexes multiplied in numbers, all leading to the industry faring bad in 2010.
The tastes and choices of movie goers have changed considerably, they are becoming more selective; people have started liking more from web series. The primary target among audience these days is the youngsters who are on the move most of the time unlike the older people who settle down to watch TV genres and serials after reaching home. Being app-savvy, the younger lot surf through to catch up with the latest releases. Changing Scenarios
The film business will stay as long as it is commercially viable. The industry has to sustain itself, and take care of its workforce following safety and considering value of opportunities. There will always be people around to manipulate finances for the sake of name, fame and even to gain experience. Unprofessional approach to movie making without a proper script, sound commercial prospects and a message to convey, is not advisable. Changing Scenarios
Merely relying on the director or technical expertise or music score doesn’t provide the desired results for the producer. Though business-revenue model must be the approach, an ideal screenplay, cast and music too are important for the success of a movie. A producer has to find time to collect all relevant information and identify the right people before beginning a project. The film industry still has a bright future ahead, despite the various challenges.