Shemaroo launches Miniplex on Airtel DTH

Miniplex

Every Friday, Miniplex will premiere a film on DTH. Gradually, this service would be extended to cable TV and the internet too.

“We have seen that, apart from the top few movies of the year, audiences end up missing most movies in theatres”, says Shemaroo director, Hiren Gada. “Very often TV channels too don’t carry many such movies and so consumers don’t have access to these movies. With Miniplex, we hope to bridge this gap.”

“This Miniplex innovative service will enable movie buffs to catch up on the latest blockbusters in the comfort of their home at an affordable price,” says S. Sriram, CMO of Airtel Digital TV.

 

Miniplex focuses on two categories: Premieres and Other Recent Movies

 

• Premieres – One movie (Ankhon Dekhi, John Day, Badlapur Boys, Zed Plus, Uvaas) will be showcased on television every week. In line with the Bollywood practice of releasing new movies on Friday, this Miniplex service will showcase a new premiere launch on Friday of every week with repeated shows through the day as well as Sundays, and also with one repeat telecast every day of the week.

• Other recent movies – On all week days, the service will showcase one new popular movie (Special 26, Cocktail, Oh My God, Dor) every day of the week with repeated telecasts through the day.

There need be no more hassles of remembering the timing of a movie. The time slots for Miniplex are fixed. The first show starts at 12 am. And the repeats are every three hours from then, that is, 3 am, 6 am, 9 am, 12 pm, 3 pm, 6 pm and finally, at 9 pm, the last show.

Miniplex is a subscription based service that can be watched on channel number 162 on Airtel Digital TV at a nominal fee of Rs 60/- per month or Rs 3/- daily. To activate Miniplex, one simply needs to give a missed call to 8800 388 002.

 

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Piyush Chauhan is a simple apple farmer from Rampur, close to Simla. This Himalayan pandu has immense interest in films of all sorts. Especially, Hindi. In his spare time, which isn’t much these days, he dreams of climbing the impossible mountains.

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